Grow From Strength.
The ActiveLoyalty® Program is the next step beyond satisfying and retaining today's members.
Your very best are untapped opportunties for long-term, dependable and dynamic growth.
Learn more about the ActiveLoyalty® program on this web page and in
this magazine article published in
Campaigns & Elections by President Michael D. Cohen, Ph.D.
ActiveLoyalists® are significantly more likely
to consider your organization top-of-mind in your category, consider it the best resource for their needs
and believe it is an extension of themselves. They are different from quiet loyalists. Your best go out of
their way to support and promote you, considering your growth a personal success.
Trust in the organization
Primary source for information
Forum for meeting like-minded people
Important to their success
Willingness to participate
Identify Your Best Members
The program begins with a full assessment of your organization's membership activities and long-term
goals to assess how progress is being measured. Next, we survey your membership to determine your
ActiveLoyalty® quotient. Finally, we interview ActiveLoyalists® one-on-one
and in group settings to better understand their goals and needs from you.
Benchmark Against Average
Your average member is not an ActiveLoyalist® but how close are they to becoming one? What kinds
of appeals and programming could upgrade average to best? We will survey your average members
and your ActiveLoyalists® to determine what you could do to improve your standing with both. Also,
we will benchmark your organization against the competition to determine if you are their best.
Track Improvement Over Time It's not enough to identify and benchmark your ActiveLoyalists® you must commit to them.
Staying in touch with ActiveLoyalists® and understanding how they could help build your future membership
is the key to leveraging insight. We will help you organize an ActiveLoyalist® panel to access
their thinking over the long-term. Combine your proprietary data with our program to track the bottom-line.